Showcase
Teaching Kids to Protect Blue Seas
In 2009 Yapi Kredi joined forces with the Turkish Marine Environment Protection Agency on a social resonsibility project called "Endless Blue" aimed at creating conciousness and awareness among elementary and high school students about protecting seas. We stepped in to engage the target audience and bring more fun to the subject. We created an easy-to-play advergame called "Alipot and Sea Detectives", where Alipot the Hero tries to prevent sea pollution and rescue his marine friends from wastes & dumps.
Letting the Numbers Flow with Axe
Unilever asked us to support the "Let The Numbers Flow" campaign of their blockbuster product Axe. We answered with building one of the first Papervision based microsites around, filled it with videos and tips about how to get more numbers from girls, and scored big with a video based advergame that engaged thousands of young guys.
Ülker Game Portal
Ülker, the biggest food conglomerate in Turkey commissioned us the building of a Game Portal to engage their younger audience. Working in coordination with pedagogues we have initially created a portal with 12 games built on an integrated portal framework where every game played and point received contributes to a single portal-level rating.
A Game That Made 350,000 Fans For Fortis
Renamed as Fortis Turkey Cup after signing a sponsorship deal with Fortis Bank in 2005, Turkey Cup is the second most important football competition in Turkey. The sponsorship and the marketing activities built around it made Fortis a top ten brand in Turkey and we were privileged to play a role in this success story as the interactive agency of record during the four-year sponsorship period.
As part of multi-platform integrated campaign we have built a multi-player football game where players took turns to score goals. we enhanced the ambiance of the game by using real team names & colors, real commentator talks and spectator cheers that are taken from authentic records and used with special permissions.
The game became a huge success and attracted over 350,000 members playing the game over 10 million times during its 3-season run and has been widely recognized one of the most successful interactive campaigns in Turkey.
Hayat Water Quiz Show
When Hayat Water needed to raise awareness about the connection of water and health, we stepped in to create an online quiz show about water facts. We built a multiplayer game where contestants choose their own animated avatars and try to beat their opponents correctly answering 10 questions randomly selected from hundred of water related facts categorized under the subjects of art, history, geography, literature, science and health.
