Showcase
Escape From Artemis
In 2006 Efes Pilsener, one of the top ten selling beer brands in Europe initiated a new global marketing campaign to present itself as the “mysterious choice”. Inspired by the fact that the company derives its name from the ancient Greek city of Efes (Ephesus) and the new positioning of the brand we have created a mystical adventure game “Escape from Artemis”.
Escape from Artemis is a quest in search of beautiful Efelia below the Temple of Artemis, one of the seven wonders of the world but also notorious for being a hide out for the local criminals. Its rich illustrative content comprising over 50 different objects in 30+ rooms is a product of creative minds fed with ancient history of Anatolia and mythology. The game combines game players’ motivation and curiosity to find out the puzzles and new worlds in the mazes of Artemis with Efes Pilsener’s focus on mystery and mischievousness.
The game won the Best Advergame of The Year Award at the 2006 Grand Interactive Awards.
Here, Everyone Lives Happily Ever After
Danone Group's Danino, a brand dedicated to help children to optimise their nutritional intake to facilitate healthy growth, wanted to boost brand loyalty with mothers who have children between the ages 1 and 4.
We created an interactive web campaign designed to engage mothers at an emotional level. Let Everyone Live Happily Ever After - makes it fast, easy and fun for mothers to create stories for their children and about their children. The application provides more than 400 ready-made illustrations moms use to create magical stories filled with heroes and heroines, villains and animals. And then they simply type in their text.
Celebrity Quiz Show
Danone Group's Danette, a cream desert loved by the "whole family" wanted an interactive campaign that would engage, ... the "whole family". What would be a better idea than to have families take part in an online game show about celebrities?
We invited Ziya Kürküt, a seasoned TV personality to host our online show, and developed a multi-player game where players answer questions about randomly selected celebrities like Angelina Jolie, Madonna and Roberto Carlos.
Everytime the host "clacks" a Danette box, a celebrity knocks at the door and is invited in. Real players matched randomly against each other have to answer two questions about that celebrity and receive points based on how fast they click on the correct answer. Off to a great start, the game attrcated over 40,000 registered users in its first month.
Danette Sweet Wars "Reloaded"
After the huge success of "Danette Sweet Wars" multi-player advergame launched in 2008 which attracted over 65,000 kids, Danette, the fun brand of Danone Group wanted us a "reloaded" version of the game with enhanced gameplay and new visuals. The new version of the game registered twice as many kids as the first one attracting over 130,000 kids playing the game over 1 million times during the two-month campaign.
The game that could be played freely by everyone for ten times and required the entering of a product code for further plays boosted Danette's sales and became on of the most successful campaigns in the history of Danone.
How To Make Data Collection Fun
How can you make data collection fun? HSBC wanted to learn their clients preferences about their money allocation between different needs like education, travel, retirement, automobile, savings etc.
We created an easy to play game where people fly an HSCB branded baloon from one island to another, At each island registered players were asked how much money they want to allocate to a specific financial need.
Also created as a Facebook application, the game has been a big hit among HSBC customers, leaving valuable preference data in ten thousands.
