Showcase
Advantage Collectors! Social Advergame
HSBC Turkey tasked us with bringing their Advantage Credit Card brand closer to the 18-30 age group. Using the Facebook application platform we have created a social card exchange game with a 40-card set with pictures of different "Advantage" objects (shoes, bag, plane etc.) on them.
Players, dealt with 10 random cards turned the cards into valid ordered combinations, win points and receive new ones. The social feature, that made the game a success, was that the game allowed for exchanges among Facebook Friends. The more friends were in the game the more one's chances were to reach higher points.
The game turned into a social gaming phenomenon overnight and made over 100,000 fans for HSBC in only two months. The campaign has been recognized as on of the top four online financial service marketing projects at the prestigious 2008 NYF Midas Awards.
Danette Sweet Wars "Reloaded"
After the huge success of "Danette Sweet Wars" multi-player advergame launched in 2008 which attracted over 65,000 kids, Danette, the fun brand of Danone Group wanted us a "reloaded" version of the game with enhanced gameplay and new visuals. The new version of the game registered twice as many kids as the first one attracting over 130,000 kids playing the game over 1 million times during the two-month campaign.
The game that could be played freely by everyone for ten times and required the entering of a product code for further plays boosted Danette's sales and became on of the most successful campaigns in the history of Danone.
Where Are We Going? With Whom?
Tasked with creating an online campaign for Yapi Kredi Bank's new travel & entertainment card Adios we have created an advergame "Where Are We Going? With Whom?". Built on a real-time multi-player game-show format the game picks a letter and asks contestants
- where they want to go (e.g. a city/country etc.)
- with whom they want to go there (e.g. a female/male name)
- what they want to see (e.g. a monument/mountain/lake etc.)
- what they want to eat/drink (e.g. a fish meal, a sushi type, an alcoholic drink etc.)
All answers have to start with the pre-selected letter. Contestants who enter unique words (words that have not been entered by other contestants) get bonus points.
The game proved to be a huge hit and addictive for over 50,000 people who played the game 5.8 times on average during the one-month-long campaign.
How To Make Data Collection Fun
How can you make data collection fun? HSBC wanted to learn their clients preferences about their money allocation between different needs like education, travel, retirement, automobile, savings etc.
We created an easy to play game where people fly an HSCB branded baloon from one island to another, At each island registered players were asked how much money they want to allocate to a specific financial need.
Also created as a Facebook application, the game has been a big hit among HSBC customers, leaving valuable preference data in ten thousands.
Teaching Kids to Protect Blue Seas
In 2009 Yapi Kredi joined forces with the Turkish Marine Environment Protection Agency on a social resonsibility project called "Endless Blue" aimed at creating conciousness and awareness among elementary and high school students about protecting seas. We stepped in to engage the target audience and bring more fun to the subject. We created an easy-to-play advergame called "Alipot and Sea Detectives", where Alipot the Hero tries to prevent sea pollution and rescue his marine friends from wastes & dumps.
