Showcase
A Banner That Tests Your Rhythmic Skills!
The core marketing goal of HSBC's Advantage Card is to establish the idea that "if you want to buy something, it's always advantageous to buy it with the Advantage Card", and the offline campaign takes this a litle further by showing that "it's so advantageous, people want to dance after purchasing something with it."
The Advantage Card Invitation to Dance banner is an interactive banner based on the idea of having people tap to the rhythm of the Advantage Card on their keyboards and inviting them to the colorful, party-like world of the Advantage Card.
Under 25 Kb only, due to size restrictions placed by mainstream portals, the banner has reached a 4.8% clickthrough rate (8 times the industry average). The invitation to dance banner is awarded by the top advertising competition Crystal Apple in 2007 and won the "Best Banner" award at the 2008 Grand Interactive Awards.
Orange Night
When Bayer, started introducing Levitra, its erectile dysfunction drug into the market, it needed a different, less-traditional marketing tool.
We have answered Bayer’s needs with “Orange Night”, a mini three-level platform game built around a mid-aged, white collar male character, representing the primary target audience of Levitra. The character goes out to a bar to have a good time. The orange pill he finds there changes the nature of his evening!
Ideal Family Game
When Fortis, an international provider of banking and insurance services decided to introduce their "Ideal Family Package", a financial package including different types of loan, investment & insurance products targeting mainly newlyweds, they tasked us with promoting the product online.
Along a microsite, we created a mini three-level platform game. The game begins with a father character who collects golden bonus (opportunities) while trying to avoid life’s obstacles symbolized by crows, porcupines & thorny plants. At the end of the first stage he is presented with an opportunity to catch a “wedding ring”. If successful, in stage 2 he is joined by her wife. In level 3 the “kid” joins the “Ideal Family”, and life goes on…
Game Banners Built Around The Logo
In 2005 Fortis, has acquired Disbank, one of the leading banks in Turkey. Within a very short time frame they launched a huge nation-wide marketing campaign to familiarize the Turkish customers with the new brand.
To maximize return on investment on the banner campaign, we have developed three small casual game alternatives in form of rollover banners. All games were based on the idea of making customers spend time with the new logo/brand.
Developing games within the small banner sizes accepted by the major portals was a real technical challenge. Three different games were developed: A 2D car-driving game, an archanoid (brick-crashing) and a simple puzzle. The result was a record clickthrough rate of 7% for the campaign.
Dr. Avandia - Diabetes Advergame
To help GlaxoSmithKline, one of the the world’s leading research-based pharmaceutical and healthcare companies, create public disease awareness and to promote Avandia to healthcare professionals in Turkey, we have created a healthcare portal and a game that synthesised relevant subject matter and entertainment.
Dr. Avandia is a simple arcade game based on Avandia’s mechanism of action in the human body. Avandia, effective for Type II diabetes, stimulates the cells to improve insulin sensitivity.
The main character of the game, Dr. Avandia needs to continuously jump on the red blood cells to keep them awake. If they fall asleep they can not properly digest the sugars and the blood-sugar level increases. There are also two "bad" characters that sometime appear and put the cells they jump on to heavy sleep, in which case Dr. Avandia needs to jump on those cells twice to wake them up.
