Showcase
World Domination on Facebook
Akbank, one of the biggest banks in Turkey asked us to create an interactive campaign for its premium Travel Card "Wings" that will bring the brand closer to its existing and potential clients. To achieve that, we created a country card exchange game as a Facebook application.
In the multi-player game players are randomly dealt ten country cards on which there are variables like population, GNP per capita, area size along with how many "Wings Mileage Points" they need to fly to that country for free. Each player picks three variables they think are strongest on their card and race them against the opponent's. One with the better variables captures the other card. Players with the highest number of cards at the end of the monthly campaign periods receive free flight tickets from Wings.
Rexona Teens Dance Studio Tycoon Game
Unilever wanted to engage online-savvy teenage girls when introducing the "Teens" variant of their world-best-selling deodorant brand Rexona to the market. We helped them by creating an integrated campaign complete with an offbeat microsite, a Facebook application, interactive banners, e-mail marketing, social dialog and more. The piece that become the biggest hit of the campaign however, was the Rexona Teens Dance Studio Game. We have created a tycoon game with ten levels where players run their own dance studio and try to attend to their customers needs on time. Keeping customers satisfied means more money for studio enhancements like bigger dressing room, more waiting couches, better dance teachers etc. More than 50,000 teenage girls registered to play the game and the campaign was selected as one of the top ten digital campaigns of 2009 by Digital Age Magazine.
Where Are We Going? With Whom?
Tasked with creating an online campaign for Yapi Kredi Bank's new travel & entertainment card Adios we have created an advergame "Where Are We Going? With Whom?". Built on a real-time multi-player game-show format the game picks a letter and asks contestants
- where they want to go (e.g. a city/country etc.)
- with whom they want to go there (e.g. a female/male name)
- what they want to see (e.g. a monument/mountain/lake etc.)
- what they want to eat/drink (e.g. a fish meal, a sushi type, an alcoholic drink etc.)
All answers have to start with the pre-selected letter. Contestants who enter unique words (words that have not been entered by other contestants) get bonus points.
The game proved to be a huge hit and addictive for over 50,000 people who played the game 5.8 times on average during the one-month-long campaign.
Advantage Collectors! Social Advergame
HSBC Turkey tasked us with bringing their Advantage Credit Card brand closer to the 18-30 age group. Using the Facebook application platform we have created a social card exchange game with a 40-card set with pictures of different "Advantage" objects (shoes, bag, plane etc.) on them.
Players, dealt with 10 random cards turned the cards into valid ordered combinations, win points and receive new ones. The social feature, that made the game a success, was that the game allowed for exchanges among Facebook Friends. The more friends were in the game the more one's chances were to reach higher points.
The game turned into a social gaming phenomenon overnight and made over 100,000 fans for HSBC in only two months. The campaign has been recognized as on of the top four online financial service marketing projects at the prestigious 2008 NYF Midas Awards.
Escape From Artemis
In 2006 Efes Pilsener, one of the top ten selling beer brands in Europe initiated a new global marketing campaign to present itself as the “mysterious choice”. Inspired by the fact that the company derives its name from the ancient Greek city of Efes (Ephesus) and the new positioning of the brand we have created a mystical adventure game “Escape from Artemis”.
Escape from Artemis is a quest in search of beautiful Efelia below the Temple of Artemis, one of the seven wonders of the world but also notorious for being a hide out for the local criminals. Its rich illustrative content comprising over 50 different objects in 30+ rooms is a product of creative minds fed with ancient history of Anatolia and mythology. The game combines game players’ motivation and curiosity to find out the puzzles and new worlds in the mazes of Artemis with Efes Pilsener’s focus on mystery and mischievousness.
The game won the Best Advergame of The Year Award at the 2006 Grand Interactive Awards.
