Take the orange pill and start to have some fun in the Orange Bar!

From world-renowned drug products to the high-tech platform, from innovative diagnostics technology to veterinary medicines – Bayer HealthCare is a health care company of international repute.

When Bayer started introducing Levitra, its erectile dysfunction drug into the market, it needed a different, less-traditional marketing tool.

MagiClick answered Bayer’s needs with “Orange Night”, a three level platform game built around a mid-aged, white collar male character, representing the primary target audience of Levitra. The character goes out to a bar to have a good time. The orange pill he finds there changes the nature of his evening!