Don’t remember what you had for lunch! Try giving your memory a boost with this online game.

With a product portfolio of over 400 drugs covering 13 therapeutic areas, the 90 year old AI Pharmaceuticals is a regional leader in generic drug production.

When AI Pharmaceuticals introduced “Gingobil”, a product that help people who suffer memory problems, to the market MagiClick created a brand site and a casual game that rightly fits the concept.

A customized version of the simple card-matching game, the memory game was served to the gerneral public and healthcare professionals.

To make things more fun, the alternative for-doctors-only version of the game was coupled with a virtual ticket system where AI field employees were given cards with randomly generated ticket-numbers. The play-for-prize cards were given to doctors during detailing visits. The system proved to be a huge success, with over 2,000 doctors participating within a two-month period.