Want to start an ideal family?
It’s as easy as a stroll in the park. ... (or is it?)

Fortis is an international provider of banking and insurance services to personal, business and institutional customers and ranks among the top twenty largest financial institutions in Europe.

Fortis’ Ideal Family Package is a financial package including different types of loan, investment & insurance products targeting mainly newlyweds. Fortis’, in cooperation with MagiClick created two mini sites and a game to promote its product online.

Designed as a three-level platform game, Ideal Family begins with a father character who collects golden bonus (opportunities) while trying to avoid life’s obstacles symbolized by crows, porcupines & thorny plants. At the end of the first stage he is presented with an opportunity to catch a “wedding ring”. If successful, in stage 2 he is joined by her wife. In level 3 the “kid” joins the “Ideal Family”, and life goes on…