Tired of traditionals banner ads? Try controlling a car or crashing a wall on them...

Fortis is an international provider of banking and insurance services to personal, business and institutional customers and ranks among the top twenty largest financial institutions in Europe.

In 2005 Fortis, has acquired Disbank, one of the leading banks in Turkey. Within a very short time frame they launched a huge nation-wide marketing campaign to familiarize the Turkish customers with the new brand.

As part of the transformation of all old brand assets within a very short time. MagiClick was tasked with the redesign of Fortis’ all external and internal web sites as well as utilize online media to customers to newly branded web-sites.

Banner marketing has its disadvantages. No matter how popular is the web site where the banner is published, visitors tend to ignore all advertisement areas on the page. What if we have embedded “games” into these banners? MagiClick developed three small casual game alternatives in form of rollover banners. All games were based on the idea of making customers spend time with the new logo/brand.

Developing games within the small banner sizes accepted by the major portals was a real technical challenge. Three different games were developed: A 2D car-driving game, an archanoid (brick-crashing) and a simple puzzle. While banners were online, visitor ratings of Fortis’ web site were doubled!