Help Dr. Avandia jump on the sleepy blood cells to keep sugar levels down.

Headquartered in the UK and with operations worldwide, GlaxoSmithKline is one of the the world’s leading research-based pharmaceutical and healthcare companies.

When GlaxoSmithKline decided to introduce its anti-diabetic product Avandia MagiClick has been tasked with helping its marketing efforts utilizing online medium.

To help GSK create public disease awareness and to promote Avandia to healthcare professionals in Turkey, MagiClick created a healthcare portal and a game that synthesised relevant subject matter and entertainment.

Dr. Avandia is an arcade game based on Avandia’s mechanism of action in the human body. Avandia, effective for Type II diabetes, stimulates the cells to improve insulin sensitivity.

The main character of the game, Dr. Avandia needs to continuously jump on the red blood cells to keep them awake. If they fall asleep they can not properly digest the sugars and the blood-sugar level increases. There are also two "bad" characters that sometime appear and put the cells they jump on to heavy sleep, in which case Dr. Avandia needs to jump on those cells twice to wake them up.