Don’t take any chances with birth-control and start the hunt for sperms right away!

With a product portfolio of over 400 drugs covering 13 therapeutic areas, the 90 year old AI Pharmaceuticals is a regional leader in generic drug production.

When AI Pharmaceuticals introduced “Norlevo”, the morning-after pill to the market MagiClick created a brand site and a casual game a game synthesising relevant subject matter and entertainment to educate prospective consumers & healthcare professionals.

Catch Me If You Can, a multi-level arcade game is a four-level hunt for sperms! The goal of the game is to maximize score by catching as many sperms as one can. The game has four levels. At every level a faster sperm type is introduced. To pass to the next level the player needs to answer a question about the product correctly.

At the end of the game, the player is faced with number of sperms he/she missed during the game. The message is simple: Birth-control may be a real challenge! One should not take any chances with it.