Can you make your brand dance in 25KB?

"Advantage" is the credit card brand of HSBC in Turkey. The core marketing goal of Advantage Card is to establish the idea that "if you want to buy something, it's always advantageous to buy it with the Advantage Card", and the offline campaign takes this a litle further by showing that "it's so advantageous, people want to dance after purchasing something with it."

The Advantage Card Invitation to Dance banner is an interactive banner based on the idea of having people tap to the rhythm of the Advantage Card on their keyboards and inviting them to the colorful, party-like world of the Advantage Card.

Under 25 Kb only, due to size restrictions placed by mainstream portals, the banner has reached a 4.8% clickthrough rate (8 times the industry average). The invtiation to dance banner is awarded by the top advertising competition the Crystal Apple in 2007 and won the "Best Standart Banner Design" award at the 2008 Grand Interactive Awards.