Want to master your free-kick skills? If so, join the play and save your team by showing how you can bend it!

Fortis is an international provider of banking and insurance services to personal, business and institutional customers and ranks among the top twenty largest financial institutions in Europe.

Turkey Cup, renamed as Fortis Turkey Cup after signing a sponsorship deal with Fortis Bank in 2005, is the second most important football cup competition in Turkey after the Turkcell Super League. Run by the Turkish Football Federation since 1962, this cup qualifies its winner directly for the following year's UEFA Cup.

The sponsorship has leveraged the brand awareness of Fortis after kick-off and Fortis spontaneously became one of the top ten "most-remembered" brands in Turkey. In 2006 Fortis has asked MagiClick to create an online campaign that will further take advantage of this valuable sponsorhip activity.

MagiClick has created an online free-kick tournament based on the actual tournament fixture. The ambiance of the game is enhanced by using real team names & colors and real commentator and spectator cheers that are taken from authentic records and used with special permissions.

The games is served via free-membership at the custom created FortisTK.Com, on which visitors can also find latest news of the real cup. Competition among users is further ignited through publishing how many online championships each team has received.

The game became a huge success and attracted 170,000 members during the five month long campaign. The average number of repeat-games has been 29 with the top fan having played the game 6,400 times!