Banner marketing is actually built on traditional media and in its simplest form 468x60 static banners only remind earlier years of Internet. Even roll-over banners which are developed thanks to Flash technology are not attractive. A web-page is a composition of interactive components each of which may function differently. Most of the times, a visitor is looking only for a few things on a web-site and ignores banner advertisements; and becomes very angry if he/she is object to large-size roll-overs which cover half of the screen and stay there for a few seconds. Banners are becoming either more ignorable or disturbing, as was the case with the TV Commercials.

Advergaming brings another opportunity for banners. Games are challenges that consumers do not easily reject. Instead of static animations, visitors may be invited to casual games on banners. It might be suggested that banners are very limited environment, in both size (as KB) and dimensions. However, a 25K, 468x200 roll-over banner is more than enough for a game. If you want to see some real examples, please click here.